Archive for The Traffic Builder Way
May 10, 2008 at 3:38 am · Filed under The Traffic Builder Way
There are a number of ways to drive traffic to your website, and
you need to use as many of them as you can as often as you
can. You will not succeed in any business online unless people find
you, and you have something to offer that is of value to them.
Here is a list of actions that will help:
• Provide worthwhile information
• Make sure you please the search engines as well as your visitors
• Give as much as you can; it will come back to you tenfold
It’s a short list and may not be exclusive, but under each category
are several subcategories.
Let’s deal with information first. The Internet is the largest
storehouse of information that has ever existed, and it grows
massively every minute of every day. Users go online most
often to seek information.
What do you do?
Think about your own actions. How do you find the
information you want in this mountain of data? The same
way as almost everyone else: search engines such as Google,
Yahoo, Jeeves or MSN, right? How far down the list of sites
presented to you do you look. As far as Page 21? Not likely.
Most searches are restricted to the first or second pages.
If your listing is on Page 21, it might as well not be there at all.
Search engines are computerized indexes. They make
their money from advertisers. They satisfy their paying
clients, their advertisers, by bringing only the right
types of eyeballs to the specific pages on which
each advertiser presents his message. The computers try
to determine what content specific types of humans will
want to search. They are not yet perfect at what they do,
but they employ hundreds of brainy people whose job is
to make them a little better each day.
Optimization
What do you want when you search for something,
anything? Plenty of relevant information. That is what
the search engines want, too. They are a little
clumsy in their selections so far. That’s why they have
to be fed keywords to get their attention and to make them
‘understand’ the purpose of your page. This is called
search engine optimization, or SEO.
An example: let’s assume we have a page that talks
about search engine optimization. Look on the Web
under that phrase, as you will see something you might
not have noticed before.
Yahoo will offer 27,100,000 pages. In the top spot when I
looked (an incredible feat when you think about it) is one
of several listings that start with the words “search
engine optimization”. The first words in the description
below the title are “search engine optimization….” Go to the
page, and the headline is “Search engine optimization”.
The copy beneath that reads: ” Search Engine
Optimization and as placement strategies are being applied
by more and more webmasters, it is becoming more of a
need than a luxury for competitive website owners to use
effective search engine optimization, placement and ranking
to remain competitive. Search engines couple with good
optimization practices can provide your website with
vast amounts of targeted traffic.”
Even a machine should be able to recognize that the page is
about search engine optimization. It will check to make sure the
same phrase repeats an appropriate number of times, according
to the length of the article, typically about once for every
100 words, or thereabouts. A page will lose points for too
many or too few mentions of the keyword or phrase.
Keyword placement
The keyword should be in the page title (what you see in the
search engine listing), its description (also seen in the search
engine listing), its page heading and in the first 90 characters
of the article. The closer it is to the beginning of each of these
elements, the better it is from a search engine point of view.
Can’t write, you say? Tell someone what it is you want to say.
Give them a note to work from (you may find you have written
your page right there, and all it that needs is a little editing).
But if you truly can’t write, get someone else to write
your message for you. Alternatively, find a company to work
with that will build a free website for you.
Matthew Eigbe has over 25 years experience in consumer marketing
and now focuses on network marketing using the internet.
He is webmaster at http://www.mattlinks.ws, a site that explains
how you can gain Financial Freedom by inviting people to have
their own domain name.
April 18, 2008 at 2:37 pm · Filed under The Traffic Builder Way
There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to maintain an income generating site; it also takes money to make money.
BUT, it doesn’t take a whole caboodle of cash to generate website traffic for your site.
Ever wonder how does big hit sites drive traffic top their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmickries. This is all worthwhile because, well, they are what they are now, high earning, big hitting websites.
You don’t have to do this if you don’t really have their resources. There are many ways to generate low cost website traffic without having to spend what you don’t have or can’t afford. Many people have banked on high cost methods and have ended up losing their shirt over it.
Here I present to you the Top five ways to generate low cost website traffic that could help your site a whole lot. Even if you only get a small percentage of successful visitors in to client ratio it still works especially if you get a high number of website traffic.
Exchange Links
This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You’ll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.
A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.
Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs.
Traffic Exchange
This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others traffic, while you earn credits when someone views yours.
Traffic exchange services are the viewing of another’s site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.
Write and Submit Articles
There are many e-zines and online encyclopedias in the internet which provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself.
Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has.
Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more.
Make a Newsletter.
This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.
As your newsletter gets pass around, you can widen your public awareness and build an opt-in list that can regularly visit your site.
Join Online Communities and Forums
This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.
Share your two cents and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.
Jane runs the website www.home-industry.com - a work at home directory which regularly reviews and updates details of the latest internet home business ideas and opportunities.
To get your own money making website set up free visit: www.home-industry.com/pips.html
To receive a free email marketing course send a blank email to: home-industry@getresponse.com
April 10, 2008 at 3:42 pm · Filed under The Traffic Builder Way
Most of you have seen those little award graphics on
web sites. They are given to the web site by another
web site or award association to reward the web site
for a specific reason. They usually link right to the
site that has given the award.
These award sites are drawing tons of traffic to their
own web site. The reason is because all the web sites
who get the awards are linking right back to them by
posting the award on their web site.
What is stopping you from offering other awards to
other web sites? You could design a graphic for the
award. The graphic could include something that will
draw them to your web site. Have an online form at
your web site so other people can enter to qualify
for the award. You then judge all the entrees and
pick a winner. You give them the award graphic with
a link included. They post it on their web site and
now they’re linking your web site.
You could offer web site awards for many reasons.
The web site might offer outstanding and original
content. The design of the web site could be very
professional. It could have a fast load time. It could
include original web features that aren’t found on
most web sites. The site may be easy to navigate
through.
Let’s say you give out 20 web site awards a week.
In a year that would be 1040 people linking to your
web site. If you received 2 hits a week from each
link, that would be 104 hits a year from each award
you have given. That equals an extra 108,160 hits to
your web site a year!
About the author:
Rojo Sunsen is a specialized bounty hunter who prefers to work quietly/confidentially for the benefit of her clients.
